Global Leader, Perpetua E-commerce advertising And Intelligence Software announced strategic API integration with Criteo’s retail media solutions to extend their e-commerce advertising services. Perpetua’s customers now have immediate access to Criteo’s network of retailers and markets, adding the opportunity to increase advertising reach, accelerate growth and increase market share.
“A good advertising strategy can provide brand marketers and agencies with significant leverage points. Especially in the retail media, brands have a unique opportunity to advertise their products directly on the websites and apps of major retailers.” Said Adam Epstein, Vice President of Growth at Perpetua. .. “The partnership with Criteo is another way for our customers to access and optimize their ads across multiple channels, including high-priority retailer websites, to reach a relevant audience.”
“We are pleased to announce that Perpetua is joining the API Partner Program. By integrating Perpetua’s leading advertising technologies with trusted network retailers, brand marketers, distributors and retailers looking to take advantage of the growth of the retail media industry. Opportunities are opened, “said Michael Greene, Criteo’s Vice President of Global Product Solutions for Retail Media.
As traffic to e-commerce sites continues to grow and retailers expand their online presence, retail media continues to become an increasingly important part of brand and marketer advertising strategies. The Perpetua platform allows brand marketers and agencies to easily map and measure ad performance across multiple channels and different ad units. With a unified view of market intelligence reports across the omnichannel marketplace and clear visibility into the impact of paid media and online marketing, Perpetua helps customers enhance their overall goal-achieving process.
Marketplace advertising is becoming an increasingly important part of the overall omnichannel strategy for marketers. With Perpetua’s advertising software, agencies and brands have a solution to manage the complexity of e-commerce advertising across the market, including Amazon, Walmart, Instacart, and now the Criteo Retail Media ecosystem, in North America. Open the opportunity to reach an ever-growing list of trusted retailers throughout.
Check out new Martec Cube Podcast..Follow us on Google News for more information on such updates Martec News
from WordPress https://ift.tt/3hecCCA
via IFTTT
No comments:
Post a Comment